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As we continue our in-depth brand reveal for @fatismaszehra, we wanted to focus more on the process behind creating her sub mark logo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ During the rebrand, our co-founder, @fatimaszehra, wanted to really stretch the boundaries to what it means to truly embody the self. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Before, she had stuck with the same colour palette & aesthetic since she embarked on the journey to be a visual storyteller, a role that she has incorporated in all of her selves as the student, the professional, the entrepreneur & the artist. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ While this worked well for her when she was starting, it had started to feel stale & lackluster as she no longer felt connected to the identity that had shifted multiple times over the years. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ However, changing the identity entirely scared the sh*t outta her. This was when our co-founder & COO @taylor.unfiltered encouraged & even pushed Fatima to venture further out of her comfort no matter how scary, just to see what she'd discover. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And discovered she did. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For on her adventure to truly unearthing her brand, Fatima realized how much more animated & grand her personality has evolved into. Thus, she ventured further out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She rediscovered her love for maximalism, reviving her enchantment towards the golden Renaissance art period. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She started watching perio